I'm Kayleigh Kahlefeldt and I founded Cornerstone Content after realising that creating content is far more than the red thread weaving through my extensive marketing career. It's the exciting part!
I started in international PR and marketing communications agencies, where I learned the power of articulating thought-provoking concepts so that people get maximum value from them. A creative, well-communicated idea builds lasting bonds. I called my business Cornerstone Content because great ideas are the cornerstone for unimaginable marketing success.
As I moved into the world of content marketing some years ago, effective communication became the foundation of how my team arrived at our goals. This is where I truly learned the power of combining the art of creative with the science of SEO.
As head of a regional marketing organisation I was not about to underestimate content marketing. On a limited budget it's tempting to postpone any investment that doesn't generate a direct lead. As a result, lead generating programs get released with 'make do' content, poorly-conceived themes and substandard communications. Why invest heavily in marketing programs only to see them fail because you didn't invest resources in the content and assets that drive them? Why focus on the finite number of leads in your database at the expense of the infinite connections beyond it?
I remain convinced of the incredible power of well-crafted, strategic content. The content we share attracts people to us, lights them up, sparks their curiosity, emotionally connects with them and engages them in lifelong conversations with our brand.
It absolutely is the cornerstone of marketing.
Content is a bit of a catch all. Isn't everything content? Maybe you have a great content marketing strategy and you are ready to dial up the pace. Maybe you are keen to refresh the way you communicate with target audiences. Or, maybe you are starting out, wondering how content could shorten your path to achieving your goals? We can help.
Here are some services we provide to help you on your way to attracting and engaging audiences with great content.
Messaging is critical. When you are consistently reinforcing strategic messages in communicating with audiences, you accelerate towards your goals.
We help you clearly define your audiences, key themes and messaging, to ensure you're reaching your most valuable buyer personas with information that talks specifically to their challenges and resolves them. We will help you tap into the mindset of your target market and position yourself confidently against your competition.
Your audiences today have choice. They surround themselves with content and its important to let them swim in yours, so that additional piece of information that answers their next question is ready and waiting for them on your website or in the hands of your employees. We help you to asses your existing content within your marketing organisation and on your website, assess gaps, refresh aging (but well performing) pieces and create new content to accelerate results.
We can help you understand what your target personas are searching, researching, and asking questions about. We help you create content that people genuinely want and need, within your scope of expertise.
We help you to produce your editorial calendar for blog posts, social media and downloadable assets. You get written content that aligns with your keywords, topics and themes - that grows your impact and keeps people coming back for more. An always-on content engine keeps you relevant.
The right copy is powerful! After understanding your needs, messaging, voice and the purpose of your content, we produce well-researched copy to meet your content marketing objectives. Including captivating conference narrative, emotionally engaging film scripts, articles and case studies, informative blog posts, eBooks and white papers, SEO optimised web pages, convincing ads and more. What you have to say deserves time and attention. It's what we're here for.