About Us

I'm Kayleigh Kahlefeldt and I founded Cornerstone Content after realising that creating content is far more than the red thread weaving through my extensive marketing career. It's the exciting part! 

As I started my career in international PR and marketing communications agencies, I learned the power of the pitch and the true meaning of thought leadership. Articulating a thought-provoking concept well brings immeasurable results.  A creative, well-communicated idea that's memorable and repeatable builds  lasting bonds with your audiences at every stage of your relationship with them. That's why I called my business Cornerstone Content. Great ideas are the cornerstone for infinite marketing success.

As I moved into the world of content marketing some years ago, effectively communicating creative concepts became the foundation of how my team arrived at our goals. The means for attracting people to our blog, web pages, events time and again. This world is where I truly learned the power of combining the art of creative content with the science of SEO. 

As head of a regional marketing organisation I was careful not to underestimate the impact of content marketing.  On a limited budget its tempting to postpone any investment that doesn't generate a direct lead. As a result, lead generating programs get released with 'make do' content, poorly-conceived themes and substandard communications. Why invest heavily in marketing programs only to see them fail because you didn't invest resources in the content and assets that drive them? Why focus on the finite number of leads in your database at the expense of almost infinite connections beyond it?

I remain convinced of the incredible power of well-crafted, strategic content. When created in line with an integrated marketing strategy that lifts your brand and supports your goals, it works like magic. 

The content we share is what attracts people to us, lights them up, sparks their curiosity, emotionally connects with them and engages them in lifelong conversations with our brand. 

It absolutely is the cornerstone of marketing.

Content is a bit of a catch all term isn't it? Isn't everything content? Maybe you have a great content marketing strategy and you are ready to dial up the pace. Maybe you are keen to refresh the way you communicate with your target audiences. Or, maybe you are starting out, thinking about how to communicate who you are and what you do in way that differentiates you. Perhaps you are wondering how content could perform for your business to shorten your path to achieving your goals? We can help.

Here are some of the services we provide to help you on your way to consistently attracting and engaging audiences with great content, to reach your business goals.

Messaging

Messaging is critical. Communicating well only gets you to your goals is you have focus. If you are consistently reinforcing defined messages in communicating with defined audiences, the degree of acceleration you are likely to experience in achieving your goals is astonishing. 

We help you clearly define your audiences, key themes and messaging, to ensure you're reaching your most valuable buyer personas with information that talks specifically to their challenges and resolves them. We will help you tap into the mindset of your target market and position yourself confidently against your competition. 

Audit

One or two pieces of well crafted content are all well and good, but soon you are going to run out of legs. Your audiences today have choice. They surround themselves with content and its important to let them swim in yours, so that additional piece of information that answers their next question is ready and waiting for them on your website or in the hands of your employees. We help you to asses your existing content within your marketing organisation and on your website, assess gaps, refresh aging (but well performing) pieces and create new content to accelerate results.

Topics

We can help you understand what your target personas are searching, researching, and asking questions about. We will help you create content that people genuinely value, within your scope of expertise. Content that compels people to reach out to continue the conversation with you. When you are able to talk about your topic list with confidence - know what information people are gravitating towards - you are truly able to engage your target audiences and build relationships with them throughout their buyer journey and beyond. 

Content Calendar

We help you to produce your editorial calendar for blog posts, social media and downloadable assets. You get written content that aligns with your keywords, topics and themes - that genuinely interest your audiences and keep them coming back to you. An always-on content engine that keeps you relevant and ensures you stay top of mind.

Copywriting

The right copy can be so powerful! After understanding your needs, your messaging, your voice and the purpose of your content, we produce well-researched copy to meet all of your content marketing objectives. Including captivating conference narrative, emotionally engaging film scripts, articles and case studies, informative blog posts, eBooks and white papers, SEO optimised web pages, convincing ads and more. What you have to say deserves time and attention. That's what we are here for.