We deliver content writing that works hard for you
You want to express yourself perfectly. You want a content writer that shares your passion for your brand. That’s not all. You also need your content to engage with the right audiences and perform in the right way. Copy without compromise requires the right combination of creativity and SEO.
That’s what we want for you too. It’s what we strive for in every content writing project we engage in with you.
Cornerstone Content has accumulated a vast knowledge of content marketing from both sides of the fence: agency and corporate operations. We hope you’ll see our attention to detail and obsession with achieving your messaging alignment, voice and perfect copywriting style in every interaction; as well as our commitment to getting you results.
Dance like a peacock spider
What do spiders have to do with copywriting? Good question.
Female peacock spiders don't impress easily. So the male peacock spider, also known as a Sparklemuffin, has to bring his A game when it comes to attracting and engaging females. For a peacock spider, doing what everyone else is doing gets you ignored. Or worse, eaten.
It's the same with copywriting. There's so much content out there it can be easy to get ignored, or swallowed up. It can be tempting to do more of the same as everyone else. But it's well worth finding your own unique style, voice and messaging that consistently communicates your value.
Through great content, we want to help you find your own unique dance. Whether you need content for on-stage, online, collateral, ads or videos, our job is to make sure it's memorable and repeatable.
We want you to get noticed and attract new audiences every day. We want people to talk about you. The way you communicate genuinely has the power to help you accomplish that.
Don't stand back in the crowd, dance like a peacock spider!
If Google were human
When should I worry about SEO in regards to my business writing? It's simple: anytime you're asking people to find you digitally. We ensure your writing is not only true to your messaging and your brand, but is also highly-searchable, as good copywriting should be.
Writing for SEO is as important to us as it is to you. We also know that the audiences you want to engage are human, not algorithms. Which is why we focus on writing for people first.
Google wants us to write for people first, too. It consistently rewards quality and the delivery of genuinely valuable information in SERPs (Search Engine Results Pages).
That's our goal for you. To write genuinely interesting and valuable information that attracts people to you. Content that is memorable; downloadable. But, that is also discoverable and stands out from the volume of information available out there.
Our expertise lies in the creation of great content in your voice, for your audiences, so that you can achieve your business goals.
(*Photo by Fernando Hernandez on Unsplash)